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Good Example Of Audience Targeting on TV?

·Ad Hustler·1 min read·9 comments

I happen to watch both Pawn Stars and Jersey Shore.  Go ahead make fun of me for watching Jersey Shore but I keep watching it to see if I spot Ian Fernando.  To the point.  I noticed that Stacker 2 runs commercials during each of these shows using the stars of the shows in the commercial.  The funny thing is they run “different products” (or are they the same with different labels…..who knows?) at different price points.  See below:

Watch this video on YouTubeOriginally embedded here · youtube.com/watch?v=ZLetXQg9rak

Watch this video on YouTubeOriginally embedded here · youtube.com/watch?v=sV-sZeMxV-0

Are people that watch Pawn Stars more frugal? Are Jersey Shore Viewers stupider?

Either way there is certainly some demographic targeting going on here.

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9 Comments