Good News For Affiliate Marketing
All you hear is doom and gloom for affiliate marketing nowadays. I propose that things are looking bright.
Lately you hear a lot of complaints from web surfers about the ads showing up on sites they frequent. Web users say they don’t like seeing ads. Does this mean all of our traffic sources will dry up in the coming years as sites shift from ad supported to paid content models?
Forrester Research recently did a study asking “If the web sites for the newspapers and magazines you read were no longer free, how would you prefer to pay for that content?”
Here are the results of that study:
80% of users simply WOULDN’T ACCESS THE CONTENT ANYMORE. Could that be a more promising statement of affiliate marketing’s and online marketing’s future? I think not!
Web surfers are cheap bastards. They expect endless and excellent content and all for free. Businesses need to meet these expectations which means they need to support their business models in another way. This means MORE ADVERTISING OPPORTUNITIES. Booyakasha!
Advertisers themselves are using more and more metrics to determine their return on investments, shifting ad dollars into profitable placements. Negative ROIs means that the advertiser stops running their ads through a given media source. This means that content providers/media sources need to make sure that advertisers are achieving their objectives or they lose their ad dollars. This translates into more affordable advertising and more self serve supply/demand ad systems like Adwords & Facebook Ads.
The future looks bright for us. There will be more advertising opportunities, quite possibly at lower prices as the market fragments itself.
Stay in the game and stay compliant and you will be making the internet monies for years to come.
Moar ad spots plz.
Sounds like goodness. Its unfortunate that more places haven’t caught on to self-serve ad networks similar to Facebook. So many websites that collect exact demographic and psychographic date, but no one puts it to use out in the open.
@Justin – They will, no doubt. I predict many more self serve ad systems opening up in 2010
I guess Rupert Murdoch is a dumbass then, according to the study above, as he has stated he is confident people will pay for news and content for sale is the future, not free news content. And as you probably know, Murdoch is suing google to have them deindex his news feeds, sites etc…
@Brian – I do believe that Murdoch is off track if he thinks users are going to pay for content. Some may, but the vast majority will not. I also believe they have all the wrong people running the online divisions of newspapers/media sources and it will inevitably be their undoing.
Good news for our future. As you told affiliate business won’t die as many affiliates expect. It can have new views but it will never die for long years yet.
Not all users will pay, but WSJ customers will. They have the money. That demographic is predominantely Male and income $100k+. This will be interesting to watch.
http://www.quantcast.com/wsj.com
How accurate can their study really be? I mean the results from Forrester Research based on 4,711 US consumers!? WOW! More importantly, regardless of numbers, who was targeted in the study? Majority male or female consumers? Income range? What about Int’l consumers? US consumers = Cheap Bastards! Just sayin…
Remember RD&ROFLMAO? Even so, I can’t resist this. “Web surfers are cheap bastards. They expect endless and excellent content and all for free.”
And what was this post about? Advertisers (affiliate marketers) looking for free/cheap advertising. 😉
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