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Observations About Consumer Culture

·Ad Hustler·2 min read·27 comments
Doing Business

I’m a people watcher.  Here are some observations I make about consumer culture.  These are kind of brain farts but use them to profit.

  • People will spend more for a name brand whether or not the product is actually better
  • Girls love to shop because they think they’re supposed to
  • People think that other people care what car they drive, so they spend way more then they can afford on transportation
  • People pretend they are affluent even though they don’t have a penny to their name
  • Skinny = successful
  • People like to pretend they are connected to important people even though they aren’t
  • People buy houses way bigger then they can afford
  • People have no clue WHAT they can afford when it comes to anything
  • People make buying decisions more based on WANT then actual NEED
  • People CONFUSE wants & needs
  • People make buying decisions more based on WANT without really thinking about if they can afford it
  • If someone thinks they can make money off of a scheme they will throw money at that scheme whether or not it makes any sense
  • Men are driven by the fear of loss
  • Many adults aren’t all that more mature then kids are
  • People hate to take risks, they want a sure thing
  • People will stay at a job they HATE but are comfortable at because they fear change
  • If you go out to dinner with more then 4 people and are going to split the check, the pool of money will ALWAYS come up short
  • Broke people will buy lunch every day even though they can easily save $40 per week brown bagging it
  • People aren’t very confident in themselves, so if you boost their self esteem you can get them to do anything
  • People identify with celebrities even though celebrities are nothing like them
  • People always claim they have no time to do anything even though they clearly do
  • People will indulge a desire NOW regardless of the consequences LATER
  • People want to be rich but think the actual rich don’t deserve what they have
  • People think they are way smarter than they are
  • People don’t appreciate what they have
  • People want to fit in

Anything you can add?

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